Revive Liquid Revive was launched in 1993 by Marico (makers of Parachute & Saffola) that created a market where none existed. Revive starch powder gave consumers the convenience of an instant cold water starch at home. Revive Liquid Stiffener was launched in 2007, to make the clothes’ starching process easy, convenient & patch-free. Revive Liquid stiffener provides a fresh transformation to boring and lifeless clothes. Revive Liquid helps make your clothes crisp, fresh and wrinkle-free.