Richest color comes from our ultimate care. Excellence by l’oral, our first hair color with triple protection system revitalizes and protects hair from the inside and out. Now, get younger-looking hair and rich, radiant color. And grays? what grays? nothing protects better. Nothing covers grays better . New richesse collection by excellence with the perfect combination of pure tones for magnified color richness and shine. Red richesse and black richesse offers impeccable gray coverage, while delivering the richest, most radiant color with reflective and sumptuous tones.