Boroline’s Story The name Boroline is derived from its ingredients, “Boro” from boric powder, which has antiseptic properties, and “olin” as a variant of the Latin word oleum, meaning oil. The cream is combination of essential oils, waxes and its remarkable antiseptic properties are a result of boric powder and zinc oxide. The logo was carefully choosen for. Elephant signifies steadiness and strength. Moreover, to many, elephant has an auspicious significance. Keeping these values in mind, elephant was choosen as Boroline’s logo, hoping that it would bestow luck and spell success. The logo caught on. In the rural heart land of India, Boroline is still known as the “hathiwala cream” (cream with the elephant logo).